Enhanced Brand Content and A+ Listing is a premium content feature that enables sellers to alter the product description field of their branded ASINs with enhanced images and text. Enhanced Brand Content also allows brand owners to modify their brand descriptions with vividly rich content. As the name suggests it is an enhanced listing that catches the eye of the visitor and develops trust among the audience.
EBC also keeps your brand distinct from your other competitors of the same niche. A+ premium content not only allows enhanced description but also increases the value of the product listing and eventually generates more traffic on the product listing. Amazon gives sellers an opportunity to design and represent their products in a better and more precise manner.