In today’s digital world, online shopping has become a norm, and customers rely heavily on product videos to make purchasing decisions. According to statistics, product videos increase the likelihood of a purchase by 144%. This is why online marketplaces like Amazon have made product videos a crucial aspect of their product listings.
The importance of Amazon product videos
Product videos on Amazon are crucial for customers who want to understand the features, usage, and benefits of a product before making a purchase. Product videos provide a visual demonstration of the product, which allows the customers to get a better understanding of the product’s size, shape, texture, and functionality. Additionally, Amazon product videos can help to improve the customer’s trust in the product and brand, leading to increased sales and customer loyalty.
Why Create Amazon Product Videos?
1. Increase Sales: One of the primary benefits of creating Amazon product videos is that they can increase sales. Product videos help customers understand the product better, providing a more immersive and engaging experience. According to research, customers are 64% more likely to buy a product after watching a video about it.
2. Showcase Product Features: Videos can showcase the features of a product in a way that static images and text cannot. A video can provide a more in-depth look at the product, demonstrating how it works and how it can benefit the customer.
3. Build Trust: Amazon product videos can help build trust between the customer and the brand. By providing an informative and transparent view of the product, customers are more likely to trust the brand and make a purchase.
4. Provide a Competitive Edge: In a crowded marketplace like Amazon, product videos can give a business a competitive edge. Videos can help a product stand out from similar products by providing a more engaging and informative experience.
5. Better Engagement: Videos are an effective way to engage customers, and they are also more likely to be shared on social media than static images. This can help increase brand exposure and reach a broader audience.
The five common types of Amazon product videos
1. Product demonstration videos: These videos provide a detailed showcase of the product’s features and benefits. They usually include close-up shots, slow-motion footage, and detailed descriptions of the product’s functionality.
2. Unboxing videos: These videos showcase the unboxing experience of the product. They typically show the packaging, instructions, and contents of the product.
3. How-to videos: These videos provide step-by-step instructions on how to use the product. They are particularly useful for complex products that require technical knowledge.
4. Comparison videos: These videos compare the product to similar products in the market. They help customers understand the differences between the products and make informed decisions.
5. Testimonial videos: These videos showcase customers’ experiences with the product. They provide social proof and can help to increase the customer’s trust in the product.
How to make Amazon product videos
1. Scripting and storyboarding: Before filming the video, it’s essential to plan out the script and storyboard. This will help to ensure that the video is engaging, informative, and on-brand.
2. Choosing the right equipment: The right equipment is crucial for creating high-quality videos. A good camera, tripod, and lighting equipment are essential.
3. Lighting and sound: Proper lighting and sound are critical for creating a high-quality video. Ensure that the lighting is even and that the sound is clear and audible.
4. Filming and editing: When filming, ensure that the product is in focus and that the shots are steady. After filming, edit the video to add text, graphics, and music to make it more engaging.
5. Uploading to Amazon: Once the video is complete, upload it to Amazon. Ensure that the video meets Amazon’s guidelines and is optimized for search by including relevant keywords in the video’s title and description.
4-Step Process to Create an Amazon Product Video
Creating an Amazon product video can be a daunting task, but breaking it down into manageable steps can make the process more manageable. Here is a four-step process to create an Amazon product video:
Step 1: Plan and Script Your Video
Before filming your Amazon product video, you need to plan and script it. Start by identifying the key features and benefits of your product that you want to showcase in the video. Then, create a storyboard that outlines the shots and scenes you want to include in the video. This will help ensure that you cover all the necessary aspects of the product and that the video flows smoothly.
When scripting your video, keep in mind that it should be engaging, informative, and on-brand. Write a clear and concise script that highlights the key features and benefits of the product, and include a call to action at the end of the video.
Step 2: Gather Equipment and Set Up
Once you have your script and storyboard, it’s time to gather the necessary equipment and set up your filming space. At a minimum, you’ll need a camera, tripod, and lighting equipment. If you’re on a tight budget, a smartphone camera and natural lighting can work just as well.
Make sure you set up your filming space in a well-lit area with minimal background noise. You want your product to be the focus of the video, so choose a clean and clutter-free area to film.
Step 3: Film and Edit Your Video
With your equipment set up, it’s time to film your Amazon product video. Follow your storyboard and script, ensuring that you capture all the necessary shots and scenes. Take multiple shots of each scene from different angles, so you have plenty of footage to work with when editing.
After filming, it’s time to edit your video. Choose a video editing software that suits your needs and skill level. Add text, graphics, and music to make your video more engaging, and trim and arrange your footage to create a cohesive story.
Step 4: Upload Your Video to Amazon
The final step is to upload your Amazon product video to your product listing. Amazon has specific guidelines for product videos, so make sure you follow them closely. Some of the key guidelines include keeping the video under two minutes, providing an accurate representation of the product, and not including any offensive or misleading content.
Once you’ve uploaded your video, monitor its performance and make changes as needed. If you notice that your video is not getting many views or is not converting to sales, consider updating your script or making changes to your video editing.
Creating Amazon product videos is essential for businesses selling products on the platform as they can increase sales, showcase product features, build trust, provide a competitive edge, and improve engagement. The five common types of Amazon product videos are product demonstration, unboxing, how-to, comparison, and testimonial videos. To create a successful Amazon product video, businesses should follow a four-step process, including planning and scripting the video, gathering equipment and setting up, filming and editing, and uploading to Amazon while adhering to their guidelines.